▍國際傳媒:2020/11/06~2020/11/12
🗞 DIGITAL CONTENT NEXT|20201105
✅ Text-to-speech is the audio opportunity no one’s talking about
ℹ Reading takes time and focus – which is in short supply with modern audiences. According to Chartbeat, even the top stories only engage readers for around two-and-a-half minutes, while 45% of readers leave within 15 seconds. In contrast, Noa cites an 84% average completion rate for stories.
🗞 EuroScientist |20201105
✅ AI IN JOURNALISM : WITH POWER COME RESPONSIBILITIES
ℹ “A lot of tech innovation in journalism is funded by the Google News Initiative. It’s really cool that they do it. But Google is a company, right? Media play a key role in our democracy and they should always be independent.”
🗞 TECHCRUNCH|20201109
✅ Twitter may slow down users’ ability to ‘like’ tweets containing misinformation
ℹ Twitter is working to expand the use of its “misinformation” labels on misleading tweets. The company has developed a new feature, not yet live, that would pop up a “misleading information” label when a user tries to “Like” a tweet that’s been labeled as misinformation.
🗞 BBC NEWS|20201111
✅ Social media: How might it be regulated?
ℹ Several countries around the world are considering regulating social media – but what might that look like?
🗞 American Press Institute|20201111
✅ Why the Philadelphia Inquirer is investing in service journalism
ℹ Service journalism is about connecting the news to our readers’ lives. OK, so now they know what’s going on, but what can they do about it?
🗞 DIGIDAY|20201112
✅ ‘More is more’: News publishers dial up the marketing heat on their subscription products
ℹ Recent research conducted by the paywall platform Piano found that, among its publisher customers, the median percentage of site visitors who were shown a subscription offer was nearly three times higher in September than it was in March.
整理:朱弘川╱編輯:鄭凱榕