▍國際傳媒：2020/11/06~2020/11/12

🗞  DIGITAL CONTENT NEXT｜20201105

✅  Text-to-speech is the audio opportunity no one’s talking about

ℹ  Reading takes time and focus – which is in short supply with modern audiences. According to Chartbeat, even the top stories only engage readers for around two-and-a-half minutes, while 45% of readers leave within 15 seconds. In contrast, Noa cites an 84% average completion rate for stories.

🗞  EuroScientist ｜20201105

✅  AI IN JOURNALISM : WITH POWER COME RESPONSIBILITIES

ℹ  “A lot of tech innovation in journalism is funded by the Google News Initiative. It’s really cool that they do it. But Google is a company, right? Media play a key role in our democracy and they should always be independent.”

🗞  TECHCRUNCH｜20201109

✅  Twitter may slow down users’ ability to ‘like’ tweets containing misinformation

ℹ  Twitter  is working to expand the use of its “misinformation” labels on misleading tweets. The company has developed a new feature, not yet live, that would pop up a “misleading information” label when a user tries to “Like” a tweet that’s been labeled as misinformation.

🗞  BBC NEWS｜20201111

✅  Social media: How might it be regulated?

ℹ  Several countries around the world are considering regulating social media – but what might that look like?

🗞  American Press Institute｜20201111

✅  Why the Philadelphia Inquirer is investing in service journalism

ℹ  Service journalism is about connecting the news to our readers’ lives. OK, so now they know what’s going on, but what can they do about it?

🗞  DIGIDAY｜20201112

✅  ‘More is more’: News publishers dial up the marketing heat on their subscription products

ℹ  Recent research conducted by the paywall platform Piano found that, among its publisher customers, the median percentage of site visitors who were shown a subscription offer was nearly three times higher in September than it was in March.

整理：朱弘川╱編輯：鄭凱榕