國際傳媒:2021/03/05~2021/03/11

2021 年 03 月 12 日 | 媒大事

國際傳媒:2021/03/05~2021/03/11

🗞  AXIOS 美國新興數位新聞網站《AXIOS》(字源:希臘文「值得 Worthy」)|20210307

✅  America rebalances its post-Trump news diet

美國新聞再平衡!後川普時代的新聞節食現象

Publishers’ traffic was down across the board, and many major sites saw traffic dip more than 20%, according to data from traffic analytics company SimilarWeb. Politics consumption dropped most dramatically, tumbling 28%.

🗞  WASHINGTON POST 《華盛頓郵報》|20210309

✅  Oprah proved she is greatest celebrity interviewer of all time. All journalists can learn from her.

所有新聞人採訪的典範!歐普拉證明了她是有史以來最偉大的名人專訪者

Once the chum was in the water, she always went back to find it. And in so doing, she delivered a master class in using follow-up questions to clarify, to get the specifics, to nail down the news.

🗞  COLUMBIA JOURNALISM REVIEW 美國《哥倫比亞新聞評論》|20210309

✅  What the pandemic means for paywalls

對於新聞付費牆制度而言,疫情大流行意味著什麼?

The idea was that information about the outbreak of covid-19 had life-saving potential, and so it should be available to everyone, not just to subscribers—a fraction of news readers who tend to be the wealthiest and most highly-educated. Lowering paywalls was ethically sound. But it now raises important questions for media outlets: How long can they afford to keep their journalism free? And how will they determine which reporting is “essential” to the public?   

🗞  AXIOS 美國新興數位新聞網站《AXIOS》|20210309

✅  The new era for long-form journalism

長篇新聞的新時代

The average word count for news articles has fallen from about 449 in September 2019 to about 380 in February 2020, according to data from Chartbeat.

The averaged engaged time on individual news articles has gone up slightly in that time, from 30.29 seconds per article to 31.24 seconds per article.

🗞  DIGIDAY 美國數位媒體《DIGIDAY》|20210311

✅  WTF is an NFT

WTF* 是一種 NFT**(非同質化代幣)

NFTs can be a financial investment, a sentimental purchase, a collectible item or a way for the buyer to feel more connected to the NFT’s creator, like an artist or a brand. It is similar to how people collect baseball cards, sneakers or even Beanie Babies.

*編按:WTF 在本文中僅出現在標題,此文為《DIGIDAY》系列專欄「WTF Series」。WTF,在英文世界有時會是「What the fxxk?」的縮寫。本文開頭,推特創辦人多爾西拍賣他的第一則推文成為 NFT,裡面也使用代號:「twttr」——是 twitter 省略母音,所以同理,推文「WTF」也可已成為 NFT。

**編按:NFT,Non-Fungible Token,是不可分割、不可取代、獨一無二的「非同質化代幣」。詳細介紹可參閱:〈區區小事|NFT系列〈2〉什麼是NFT?— 區塊鏈與虛實整合的關鍵,萬物皆可幣?

整理:朱弘川╱編譯:鄭凱榕

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