國際傳媒:2021/06/11~2021/06/17

2021 年 06 月 18 日 | 媒大事

國際傳媒:2021/06/11~2021/06/17

????  Pew Research Center 美國民調智庫《皮尤研究中心》|20210609

✅   What makes a news story trustworthy? Americans point to the outlet that publishes it, sources cited

什麼讓新聞故事值得信賴?皮尤研究:美國人認為哪個媒體發布是關鍵!

When it comes to education, 59% of adults with a college degree say it’s very important to consider the news organization that publishes a story, and 54% say the same of the sources that are cited in it. That compares with around four-in-ten of those with a high school diploma or less education (43% and 40%, respectively). Conversely, those with a high school diploma or less are more likely than those with a college degree to see the other factors asked about as very important when determining a news story’s trustworthiness.

????  WAN-IFRA 世界報業協會*|20210611

✅   Ad innovations propel huge growth of NPR’s podcast revenues

廣告創新推進全國公共廣播電台 Podcast 收益大幅成長

NPR has been a leader in podcasts for the last 15 years. Meanwhile, NPM, NPR’s sponsorship arm, has been successfully implementing plans to monetise the podcasts.

*編按:世界報業協會,總部位於德國美因河畔法蘭克福,是非營利的非政府組織,聯合了 72 個全國性的報業集團、13 家新聞代理、9 個區域的出版機構以及分布於 100 個國家的獨立新聞主管人員。

自 1948 年成立至今已有 73 年歷史,代表了五大洲的 1 萬 8 千多個出版物,其宗旨是捍衛和促進新聞自由,支援世界各地報刊出版的發展,促進成員組織間的合作。 

????  NIEMAN REPORTS 哈佛大學尼曼新聞基金會《尼曼報告》|20210615

✅   Nonprofit journalism grew in 2020 — and individual donors played an increasingly large part

非營利新聞業在 2020 年有所成長,個人捐助者扮演持續仰重的要角

There was an increase in foundation support and individual giving for nearly two-thirds of nonprofit news outlets, but a decrease in earned revenue for about half.

????  AXIOS 美國新興數位新聞網站《AXIOS》|20210615

✅   Media on the mend

回春:媒體業景氣正在好轉

Advertising is exploding. Global ad spending is expected to grow by $78 billion in 2021 to $657 billion, an all-time high, according to a new mid-year forecast from advertising firm Magna.That follows a decline of 2.5% in 2020, which prompted dozens of media outlets to implement sweeping layoffs and pay cuts last spring.

Today, many publishers say their ad revenues have fully rebounded or even increased following last year’s tumultuous turn of events.

????  THE ATLANTIC 美國《大西洋》雜誌|20210616

✅   Fox News Gets a British Accent

GB News,就像美國福斯新聞有了英國口音

The U.K.’s newest television channel bets that American–style grievance politics will succeed in a much stuffier media market.

????  SEARCH ENGINE LAND 美國 SEO 權威媒體《搜尋引擎領域》 |20210016

✅   Google tests article carousel for some author knowledge panels

谷歌新嘗試:搜尋某些作者時,下方會出現其文章輪播

Google will showcase some of the recent articles this author or journalist published directly within the person’s knowledge panel. Google said they are doing this to “help people learn more about an individual journalist or author by more prominently highlighting their recent work.”

整理:朱弘川╱編譯:鄭凱榕